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By Jon D. Miller

With info from the us and Europe, Jon Miller and Linda Kimmel study the public's knowing of and perspective towards biotechnology and biomedicine whereas they current equipment of introducing innovative technological know-how to the
nonscientist. Biomedical Communications illustrates how very important it's for researchers, newshounds, and coverage makers to obviously speak their findings in a fashion that avoids basic false impression or confusion. The authors discover find out how to collect information regarding biomedical coverage, talk about ideas for informing shoppers, and current strategies for making improvements to biomedical conversation with the public.

  • Using examine to enhance Biomedical Communications
  • The Public knowing of Biomedical Science
  • Strategies for Communications to Consumers
  • Public Attitudes towards Biotechnology Issues

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Example text

The magnitude of the importance of education is shown more clearly from the model results than from the simple tables. Differences by Race and Ethnicity Following the same process used in the analysis of gender differences, the basic model was re-run using data from the 1993 NIH Biomedical Literacy Study and treating African-Americans, Hispanic-Americans, and Other Americans as three separate groups. In this case, the analysis found several interesting structural differences among the three groups (see Figure 2-8).

A Basic Learning Model for Biomedical Literacy Table 2-4 33 Total Effects of Selected Factors, by Race and Ethnicity, 1993 Total effects AfricanAmericans HispanicAmericans Other Americans Hispanic-Americans, but no relationship among African-Americans and Other Americans (see Table 2-4). This result means that for Hispanic-Americans reading current news and information about biomedical matters makes a contribution toward biomedical literacy above and beyond the influence of formal education or college-level science courses.

In 1988, only 22 percent of American adults could define DNA as a part of the human that controls basic hereditary characteristics, and in 1999, 29 percent could provide a correct response. This is a disappointing level of understanding of one the central concepts of modern biology. Although the per- Summary of Findings 39 centage of American adults who recognize that antibiotics do not kill viruses increased from 26 percent to 45 percent over the last decade, a majority of American adults still do not understand the scope of antibiotic impact.

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